![]() If the strategic objectives have not been constructed effectively, the whole cascading process is likely to be very difficult, with different people having their own interpretation of what each objective actually means. There is a strong argument that setting the strategic objectives is the most important element of strategy deployment. ![]() Some of the top-level objectives may be to be delivered within 2 years, others may be up to five years. The old acronym of SMART (Specific, Measurable, Achievable, Relevant, Timebound) works well to sense check whether an objective is appropriately formulated. “Businesses often list 15 or 16 objectives to start with which rarely have a specified time frame or are not particularly specific or measurable.” Deciding on these for the business or organization can be difficult which is why senior executives typically need to debate and discuss these multiple times before they can be agreed. ![]() From my experience there should be a maximum of five top level objectives and maybe as few as 3. Having an appropriate number of strategic objectives is very important.
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